Heres a good conundrum..

Smiling makes us substantially more attractive

yet

women are always trying to eradicate their smile lines!

(botox anyone?)

So here’s a little exercise to keep you looking and feeling attractive with out eradicating anything…

Look at yourself in the m...

Grammy, my paternal grandmother, was a strong, tell-it-like-it-is woman. She had some great lines we still love to quote. Phrases like, tell him to “shit or get off the pot” and “men are just boys in long pants” were part of her regular discourse. Always manicured, coi...

In preparation for the launch of our new, no smudge mascara, here are a few guidelines from your local eye doctor to make sure your eyes look great and stay healthy.

Keep it clean. Dangerous bacteria or fungi can grow in some cosmetic products, as well as their containe...

What product appeals to both professional women and stay at home moms*, helps a woman feel good about herself, takes only a few minutes to use and is affordable?

* I don’t like these terms because they imply that the stay at home mom is neither working nor professional,...

Why am I writing this atypical, occasional blog? The answer is simple: I feel passionate about the quality of a product, and I want to spread the word. I feel passionately about other products, but I don’t blog about them, so why Devorah Cosmetics? This product is diff...

There’s this principle called Moore’s Law that I don’t really understand, but it has to do with the fact that the speed of our computers/processors is increasing all the time. Those of us who got our first computer in college (mine was the then revolutionary MacIntosh)...

For those of you who didn’t have the patience for the technical jargon, or who fell asleep while reading my last post, here it is in a less scientific version:

There’s this subconscious stereotype that exists in society that “Beauty is Good”.  What that means is that pe...

“Beauty is in the eye of the beholder”, right? Well, the eye is only the very beginning, the “tip of the iceberg” in the processing of beautiful images.

The stereotype “beauty is good” refers to the subconscious association between physical beauty and socially desirable...

I was never a “makeup person”. Once, in the mid-90’s, I did have a makeover at a reputable makeup counter in the mall.  I spent a good amount of money, brought the makeup home, and discovered that I didn’t know what to do with it. After that I just didn’t bother, and q...

It started so simply.

My friends needed makeup. My clients needed makeup. I needed makeup!!

As their makeup artist and unofficial stylist I was expected to resolve this need. 

But I couldn’t.

Because I live in Israel. A land of great food, deep spirituality, gorgeous beach...

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