Devorah's Story

Devorah, originally from Australia, has been a makeup artist in Israel for years. After working with thousands of women, she was inspired to create a cosmetic line that is easy to apply. Devorah is dedicated to helping women feel comfortable with makeup by teaching them to apply a natural look in under five minutes.

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The innovation of Devorah Cosmetics is the creation of a refillable, magnetic, palette. It is customized to each client and filled with natural, mineral-based colors, to enhance their unique features. 

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Devorah educates her customers through consultations, with trained color experts, and makeup tutorials both online and in person. 

She wants her clients to feel confident with the products and their application.

Devorah is devoted to empowering women to look and feel their best while remaining true to themselves. Her passion is to create a community where women can stop by the store, ask questions, receive guidance or just hangout.

“Our clients don’t want to look like everyone else.

They want to look like themselves - only better.”

- Devorah