Out of the comfort zone

Why am I writing this atypical, occasional blog? The answer is simple: I feel passionate about the quality of a product, and I want to spread the word. I feel passionately about other products, but I don’t blog about them, so why Devorah Cosmetics? This product is different than the others; it’s personal. It adorns my face and helps me feel beautiful and confident. It literally enables me to put my best face forward- not an artificial face, but my face with the features I like enhanced and no worries about hiding perceived flaws. I am a serious person, a mother and a physician, so when I hear myself say that this product contributed to my personal and professional success, it’s hard to believe I’m talking about makeup, but I am.

Three and a half years ago I decided to complete my requirements for Israeli ophthalmology board certification. For a mother of four young kids, and having a working knowledge of Hebrew, but being far from fluent, this was a fairly crazy endeavor. As part of this process, I had to return to work in the hospital as a resident for one year. For the past 8 years I had worked in an outpatient setting and had not set foot in a hospital in the role of a doctor. In a hospital one encounters diseases and emergencies rarely, if ever, seen in the outpatient clinic. I was way out of my comfort zone medically and culturally, and I was scared.

A few months before I started this terrifying adventure, Devorah launched Devorah Cosmetics. I had never been very interested in makeup. I didn’t have the time or the patience, and I didn’t think appearance was critical to my success. Her system was so easy, so flawless that I had begun to wear makeup daily just because it made me feel good.

I still remember my first day in